Professional website, so you can build a successful business

A company's online presence plays an increasingly important role, and a website is the first place where a customer gets to know a company and decides whether to use its services. That's why it's so important that the website is built in such a way that users develop trust in the company and decide to choose it. Follow these 5 simple steps to help you achieve this effect.

10-12 seconds - that's how long it takes on average for a visitor to evaluate your website. That's very little time to make a good first impression, and every entrepreneur should make sure it is just that. How to accomplish this? The solution will be a user-friendly site, and what exactly this means, you will learn later in this article. The visual layer of the website is extremely important. The design of the site should be aesthetically pleasing, but also tailored to the industry, offer, nature and target group of the company, in order to present the enterprise professionally. The website must look good on different devices (computers, laptops, tablets and smartphones), preferably it should be responsive - so that it automatically adjusts to their resolution. This is very important, because today more than half of website traffic is from mobile devices. So if your company website looks bad displayed on cell phones - you will immediately lose more than half of your potential customers. Make sure that all important information is easily accessible and clearly visible. Make sure your content is clearly divided into sub-pages and into sections, as well as navigation that allows easy switching between tabs.

The creation of a website should be preceded by an analysis of the target audience, industry and competition. At BOWWE, we perform such an analysis before proceeding and, based on it, we prepare the design of the site, photos or graphics and texts. The structure of the site's subpages is very thoughtful and built to enable effective customer acquisition. At BOWWE, we know that an effective company website is one over which you have control and can update its content very quickly and easily - such as adding a new project to your portfolio, news or publishing a blog post. That's why the website builder allows you to edit your site in no time - you only need to spend 15 minutes a week to make it meet your business goals.

You want your website to be visited by people looking for services like yours, so it needs to rank well in search results for keywords related to your offerings (phrases that users search for). To make this happen, the source code of your business website should be correct and as simple as possible, so that Google's robots have no trouble interpreting it. The site should load quickly (this also has an impact on SEO results), and it should provide the opportunity to fill in SEO-important elements, including meta title, meta description, H1, H2 and H3 headings or ALT and title attributes of images. Also important is the ability to update a page quickly and easily, mentioned in step 1, as regularly updated sites are much better ranked by Google and display higher than those whose content remains unchanged.

In BOWWE, editing your site is really easy, so you can add news and blog, which will help you attract valuable, high-converting traffic to your company website. In addition, by using Honaro you can publish the same content in multiple places - on your profile on this portal, on your website and on social media.

Now that you have a professional website and the right "traffic" on your site, now your visitors need to see that by choosing you they will get what they expect and will not be disappointed! Speak to them in the language of benefits, and check the texts on your website to make sure they fit your target audience. Don't be afraid to use so-called Call-To-Actions, which are direct phrases that encourage them to perform an action - such as completing a purchase ("Buy Now") or making an appointment ("Book an Appointment"). Don't forget to provide users with content that is valuable to them - this will help you build a reputation as an expert and someone worth trusting. A very effective method of encouraging them to make a purchase and build trust is to allow customers to give reviews of your company and publish such recommendations on your company website, and if possible - in other places as well. As research shows, as many as 70% of people decide to use the services of a particular company based on reviews found on the Internet.

You can use Honaro - a place that allows you to collect reviews from real customers and place a widget with always up-to-date recommendations on your website. By choosing this solution, you will be sure that the reviews come from real customers and are not custom-written - for example, by your competitors who would like to discredit you. You will also gain a lot in the eyes of Google and improve your site's position in search results. Another solution that greatly increases the chance of a customer making a transaction is discount coupons, which you can post on discount portals - this way more users will learn about your company, and some of them will decide to use your services. The Honaro Coupons app will allow you to easily add vouchers to your website and define the conditions that need to be met to use the coupons. Even a small discount and information about a time-limited promotion can motivate people to buy.

If you've already encouraged users to visit your site and earned their trust, now it's time to turn that into real profits. And in order to attract customers, you need to make your site as useful as possible, so that the user quickly performs the action you want - such as making an inquiry or booking an appointment. Motivate customers to take action by using so-called Call-To-Actions.

You can also use a pop-up that encourages the customer to leave a phone number or provide an email address. You will then be able to contact the potential customer and encourage them to take advantage of your offer.  Make sure that all the most important information is available within one click. Your contact information should be highly visible on the Contact Us subpage, but it's also a good idea to include your phone number or email address above the menu and in the footer of the page. This way you will show that you are available to the customer and will be happy to answer their questions. It's also extremely important that your address information is correct and that the map shows precisely where your business is located. Make it simple for customers to take advantage of your offer - state how they can get to you, and if you offer parking - be sure to mention it. Finally - use an online reservation system that will allow customers to quickly and conveniently sign up to use your services at a time convenient for them and you, without unnecessary callbacks. Such a system will not only have the benefit of saving time, but will allow you to avoid losing a client, who will not be looking for an alternative contractor "in case" he cannot make an appointment with you. It will also allow you to efficiently manage your appointment calendar without interrupting your current tasks. It is a good idea to place a button linking to the appointment booking form in a highly visible place - for example, on a banner or above the menu, and to create a separate subpage where such a form or application will be located. All these solutions are available at BOWWE.

You want customers to use your services again and again. Give them reasons to do so. A very well done service is not always enough. To build a relationship with a customer it takes time and regular contact. If you join the Honaro community, when a person uses your coupon, she will be in your customer database. The system will automatically send her a request to give you feedback on Honaro. The customer will remain in the database and you will be able to communicate with him/her, informing him/her about promotions, events and news in your offer and sending him/her interesting and useful information. Such a customer will feel that you care about him. Not only will he return to you many times, but he will also be eager to recommend you to his friends. Thanks to Honaro, you will build an engaged community around your company, which will be loyal and provide your company with steady revenue. To increase the effectiveness of your recommendations, ask your satisfied customers to give you feedback. Surely some of them will comply with your request.

In BOWWE builder you will do it from a template, from ready-made sections or starting from scratch. Such a site you will be able to update and adapt to the changing needs of your business very easily on your own. Thanks to the integration with Honaro platform, this tool will allow you to succeed on the Internet, and this translates into real profits. Don't have time or need help? The BOWWE team will make for you an effective website tailored to your business and the specifics of the industry in which you operate.